FAD: We love how cute and fun your designs are! Tell us a little bit about yourself.
Maggie: I studied textile design at the Academy of Art University in San Francisco and I’ve always enjoyed all kinds of crafting and anything DIY – from reupholstering a bench or canning veggies. I love to make items that are fun, silly and of course, related to food!
FAD: How did you decide to start JamJamsJam?
Maggie: I started the company in 2014 after becoming a stay-home mama. We had a new baby and no money for daycare so I started selling my designs on Etsy to make a little extra money. My son Jack was a bout a year old then and I wanted to build a business that allowed me to be home with him while also doing something I loved.
FAD: What would you say was the biggest challenge to starting your own business?
Maggie: Initially the biggest challenge was scraping together our start-up funds. Since we needed money, there wasn’t much to begin with. I launched my business with just four packs of Gerber onesies and a small craft box of eco-felt.
FAD: What is your design philosophy?
Maggie: In school, I was told many times that my designs were “kitsch” – which was not a good thing in fashion school. It took time for me to learn to appreciate my designs as my own personal expression of creativity. While my kitschy style was not appreciated in the world of grown-up fashion, it seems to have found a fan base in babies and toddlers!
FAD: We love that you use eco-felt on your designs. Why is it important to you that the brand is environmentally responsible?
Maggie: Working with recycled materials such as eco-felt, which is made from 100 per cent post-consumer recycled plastic bottles, is important to me because plastic waste in our oceans and on our land REALLY bothers me. This way, I get to make something cute and put all those excess plastic bottle to good re-use