FAD: We love the innovative aesthetic of your brand. Tell us a bit more about the company and its creators.
Pilar: Bronsen is a design house and consultancy based in Brooklyn that focuses on creative ideas through explorations in surface and product design. With a combined background in industrial and textile design, my partner Justin and I formed the company from a desire to create thoughtful work that connects with people.
FAD: We hear there is a furry third member of team Bronsen?
Pilar: Indeed. Molly the dog is our executive producer and master ball-fetcher. Nothing hits the shop floor without her expert snoot inspection.
FAD: What’s the story behind your company? When and how did you decide to launch your own brand?
Pilar: Justin and I have worked together on several creative projects since our college days so the idea for a joined venture was always there. After graduation, we moved to New York and worked for different design companies but we always maintained our own personal projects on the side. Bronsen finally became official in 2015 after the launch of our first commercial collection, Project Safari.
FAD: How do you determine your individual roles in the company?
Pilar: Justin tends to work through more of the nuts-and-bolts tasks, while I spend my time smoking cigarettes. [Laughs] I’m kidding! In all seriousness, it’s hard to draw a line. We work as a team and we try to keep our role project specific. I think we have complementary skills – both in the creative-business aspect of things, but also personality-wise. This helps us to divide tasks well and work pretty efficiently.
FAD: What would you say is the secret to a lasting partnership?
Bronsen: A cute dog in the studio and big bottle of red wine.
FAD: If you had to describe your brand in three works, what would they be?
Bronsen: Alluring, Refined, and Eclectic.
FAD: We’re celebrating NYCxDesign in May. Name one designer/design that you’ve been inspired by and tell us why.
Pilar: We are inspired by so many individuals. Just to name a few: Richard Serra because his sculptures manage to be imposing yet inviting, James Turrell for his mind-expanding light sculptures and research methodologies, and Agnes Martin whose paintings evoke awe and an air of permanence.